THE BUSINESS
WEAR YOUR ATTITUDE
- Bridal fashion is about so much more than the dress.
- It’s about finding the right style to match your personality.
- It’s about feeling confident and beautiful on your big day.
The leading bridal fashion retail of Hyderabad comes with a service background of 11 years, catering to the niche segment of women – “weddings and celebrations only”.
Today Karishma is being diversified into various internal business segments of “bridal fashion” while keeping the retail abreast of all.
With a strong presence in the Deccan market, the business caters to the wedding needs of Indian ethnic groups all over the world.
Vision: Be the Bridal Fashion Destination of India by 2030 by being accessible online and offline through means of retail and production
Mission: To become an integral part of the wedding industry by serving the bridal fashion market through apparel, accessories, events, and market affiliationsr dapibus leo.
Quality Policy
“Value for money” is the driving philosophy of Karishma, with an emphasis on quality in terms of uniqueness through umpteen fashion varieties for various seasons.
At Karishma, every piece of apparel and accessories range is twice checked to meet the requirements of diverse demographics and geographies. Quality components –
♦ The premiumness is delivered without compromising on the personal choice of our customers.
- The Finish – for the ease of wearing and adaptability to customise
- The Fabric – from premium rayon to cotton blends and from silks to nylon, the mix of different textures is absolutely eminent and works as a base for the grandeur of bridal moments
- The Fashion – just in time, perhaps ahead of time; motifs, embellishments, threads, complementing accessories, and the occasions for which those are flaunted
- The Fit – tailor-made to different sizes without compromising on the fall and fitness
- The Features – products are categorized on the basis of their presence in inventory, followed by a fine background work of the above
Management
The family of Karishma believes in excellence through modesty. The philosophy is inculcated from the top order of six chief executives to the operations management, floor staff, and customer relationship personnel.
With a strong sales force of over 250+, the staff at Karishma Family is well organised with the departments of
“Women are all about their abilities and attitude, and this mindwear does not need skin show to market Karishma” – the culture and value given to women and the brides-to-be.
1. Fashion review
2. Procurement and purchase
3. Production
4. Business growth and asset management
5. Retail management
6. Accounting and finance
7. HR Management
8. Ops and general administration
9. Marketing
10. IT and eCommerce
Mr Ismail made a humble beginning in 2011 by establishing Karishma in the deep heritage pocket of Hyderabad, Charminar area. Since its inception, there is no compromise on delivering ‘value for money’ to customers from different markets around the globe
Locations
KARISHMA - The Wedding Mall -Abids
KARISHMA - The Wedding Mall - Khilwat
KARISHMA - Bridal Studio - Banjara Hills
KARISHMA ONE - Tolichowki
KARISHMA ONE - Jubilee Hills
KARISHMA JWELLERS
